OUR CONCEPT IS A TRULY
UNIQUE AND IMMERSIVE
EXPERIENCE FOR THE
OF TNC & PBS
This approach embraced the idea of bringing nature to the viewers by offering a highly engaging experience that is optimized for and responsive to its users. We wanted to build an active and engaged online community that helps further the mission of The Nature Conservancy.
Extending the experience
We extend the life of the site by making data driven decisions which help increase conversions and provide supplemental campaign ideas to drive a return on investment. Through live second-screen events the night of the show, fans will chat with experts from the episode to gain a deeper understanding of what they are watching. Integration with photography-centric Instagram allows users to showcase their best nature photos and even make a donation to The Nature Conservancy when they purchase a TNC filter within Instagram.
Our concept aimed to help The Nature Conservancy step into a new era with clear positioning and powerful experiences. Whether discovering great places or sharing photos with your friends, people everywhere can enjoy a better experience in the world around them.
Role: Interactive Art Director / Lead Designer
Partner: Interactive Strategy and Planning Lead - Jen Gardner