We updated the RAGÚ online experience to help bring their long storied tradition into the present
Utilizing the skills of our strategy, technology, user experience and insight-driven creative teams, we re-architected and redesigned the RAGÚ website to better speak to consumers needs and online behaviors. Our team took a mobile first approach in design and user experience successfully creating a digital information hub that supports the launch of the new RAGÚ brand as well as future campaign initiatives.
An evolving experience
Our team delivered a digital product for RAGÚ which merges the user experience of offline and online. Every team works in tandem so we can fine-tune the messaging and deliver dynamic content. We can measure the new website's impact and continuously optimize every part of the website for even better results.
Role: Art Director / Lead Designer
Partners: Associate Creative Director - Jamie Gray, Copywriter - Sandy Moore, Strategy & User Experience - Abby Harrison